Blog Archives

Mobile: The Ultimate Shopping Tool

By Dan Darnell in eCommerce, Featured, Retail on September 20, 2013

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Bravo to Home Depot for embracing mobile to make my in store shopping experience better. Last weekend, my son and I visited Home Depot to buy a new bike rack for our garage. Our first stop was a sales associate. He pointed us to aisle 21 where racks and hooks are located. We made the trek to the other end of the store and sure enough we found some ... Read More »

Connecting Everything

By Dan Darnell in Personalization, Recommendations on October 1, 2012

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In this great article: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa, Christopher Bailey, chief creative officer of Burberry, talks about their new flagship store and their vision of digital in-store integration. Burberry’s flagship store incorporates many digital elements to improve the in-store experience. Great examples includes RFID tags embedded in items so that when ... Read More »