Blog Archives

Big Brother is Watching

By Jen Burns in eCommerce, Social Network on July 12, 2013

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When you think about the massive amounts of data that exist in cyberspace, its difficult to wrap your mind around how the data might be used. Think of all the text messages, emails, tweets, Facebook messages, wall posts, photos, and shopping carts that you have initiated in the past 10 years. Now multiply that by 7 billion, and you can see why ... Read More »

Personalize Like You Really Mean It

By Marti Tedesco in Featured, Personalization on March 28, 2013

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In our latest infographic – Happy to Be Here, we show how the engaged retail sales associate is more productive, experiences greater job satisfaction and produces happier customers who spend more.  So I was thrilled to see this Simon Graj piece today in Read More »

Back to the Future

By Jen Burns in Holiday Shopping Survey on January 7, 2013

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In Baynote’s Third Annual Survey of 1,000 shoppers, we learned that traditional channels still play an important role in the shopper journey despite all of the focus on today’s “digital” buyer experience. Retailers who offer all of the pieces to the experience (both digital and analog) will have a better chance of converting customers and closing sales. Paper catalogs had a surprising 22% influence on shoppers online and 21% influence ... Read More »