Blog Archives

The Cost of Getting it Wrong

By Marti Tedesco in Customer Experience, Personalization, Recommendations on July 3, 2012

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Online retailers and ecommerce personalization vendors talk all the time about getting “it” – as in personalization – right. It’s rare that one hears a story about a retailer getting it wrong. Last week, Internet Retailer posted a story about how Urban Outfitters got into trouble with their customers by profiling them based on gender. I give Urban Outfitters, a valued Baynote customer, credit ... Read More »

Of Cookies, Martinis and Five Year Olds. The Perils of Personalization

By Jen Burns in Personalization, Recommendations on March 29, 2012

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‘Tis better to give than receive, yet gift giving can put us on the receiving end of a whole lot of stress. To help alleviate this, I often shop online where the only parking space I need is on my couch. The trouble is, most of the time it’s clear that my online experience is being influenced more by who I am and what I’ve done in the past, rather ... Read More »

Intent to Buy Cartoon #9: E-Commerce Profiling

By Jen Burns in Cartoons, eCommerce on March 14, 2012

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This is the ninth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. ... Read More »