With the back-to-school season in full swing, we wanted to survey consumers to see how they planned to shop and learn what was influencing their purchase decisions during this important retail time of year. Our Back to School Shopper Behavior Survey, which we created with the e-tailing group, tells an interesting story of what the back-to-school shopping trip looks like and what’s driving decisions.
Retail organizations are becoming more and more sophisticated, and we aren’t just talking blazers or stilettos. Under Armour reported that their first quarter net income increased 73% due in part to their global expansion (see our recent infographic on global eCommerce).
“No piles, no mess, just an easier way for customers to control the store through their mobile application” Hointers, a new robotic/ecommerce retail store, is targeted at get-in-and-out-with-what-I-need-male shoppers, offering the ability to shop in store in a very different way. The shopper tries the jeans on by scanning them, and then they robo-magically appear in a dressing room alongside an easy “these don’t fit” chute and a mobile device ... Read More »
By Dan Darnell in Mobile Commerce on February 3, 2012
“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.” This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. This quote, when taken out of context of ... Read More »