Blog Archives

Better to Give than Receive

By Jen Burns in Cartoons, Featured on December 19, 2013

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It’s the season of giving. Be it something handmade, purchased from a store or ordered online, the time to give is now. Yet, the challenge can often be finding just the right gift for that special someone. And most shoppers would agree that the hunt is always more rewarding when a promotion, deal, coupon or free shipping is offered.

Depleted In-store-ventory

By Jen Burns in Cartoons, Featured, Holiday Shopping Survey on September 18, 2013

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As the holiday season quickly approaches, retailers both in store and online are developing and implementing their holiday strategies. (By the way, if you’re interested in what they are planning for this season, take a look at our Holiday Predictions Survey).

Tidings of Comfort and Joy?

By Marti Tedesco in Cartoons, Featured, Holiday Shopping Survey on August 26, 2013

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While most of America is lazing around on Christmas morning, few will have any idea of the exhausting months of retail preparation that precede the holiday.  Sure, most consumers understand that there are inventory and ordering issues, crowds and hustle at holiday time, but most, like the ecommerce exec pictured in our latest cartoon remain blissfully unaware of what it takes to meet all of the demands of the ... Read More »

Back to Backpack Sales

By Jen Burns in Featured, Holiday Shopping Survey on August 21, 2013

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“Do you have your backpack? Lunch money? Class schedule?” School started for most kids in K-8 this week and both parents and kids alike are getting back into the routine. Yet, back to school sales have already been in full swing for months and it seems like each year they start a little earlier than the year before. Back to school isn’t a holiday (kids everywhere would agree!) but ... Read More »

Retailers: The Holiday Elves

By Jen Burns in Featured, Holiday Shopping Survey on August 20, 2013

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With the holiday season quickly approaching for both retail and e-commerce alike, there is a lot of pressure on different channels to have their website optimized, banner promos designed, inventory overstocked and holiday strategy finalized soon as in, um, yesterday. Retailers truly are the elves of the holidays, working to make sure that the products they sell are at their very best (as an elf would do) and that ... Read More »

eCommerce 3.0

By Marti Tedesco in Featured, Holiday Shopping Survey on August 16, 2013

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Maybe you can remember the pre-Google days of the internet. If you can, then you remember web 1.0, web 2.0 and now the days of “the cloud.” Having lived through this, it is easy to draw parallels between the web and eCommerce.  Using this comparison, it is easy to see that we are in the days of eCommerce 3.0.  According to Wikipedia, Book Stacks Unlimited of Cleveland opened their ... Read More »

Holiday Survey Says Social Not a Big Buzz in Retailer Eyes for 2013

By Jen Burns in Featured, Holiday Shopping Survey on August 14, 2013

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“So-Lo-Mo” a phrase which grew in popularity in 2012 has more recently been disputed. What elements of social, local and mobile fit into a retailer’s holiday plans today? Well, Lo and Mo definitely got the better end of the deal.  According to our holiday survey, retailers had a lot more to say about their thoughts on mobile and local, over social, in 2013. While ... Read More »

Hope for the Holidays

By Marti Tedesco in Featured, Holiday Shopping Survey on August 8, 2013

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While some economic indicators like home values are showing improvement, others remain anemic such as the unemployment rate.  Against this backdrop, Baynote and the eTailing Group surveyed 77 retailers to get a sense of their expectations of the 2013 holiday season.  The holidays are so crucial to retail performance that the fourth quarter is make or break time for many an annual plan.  ... Read More »

Tablets Rule for Holiday Shoppers

By Jen Burns in Featured, Holiday Shopping Survey on January 15, 2013

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Shoppers continue to prefer tablets over smartphones for browsing and buying If you think about it, owning a tablet isn’t a new concept. Tablets—in some form or another—have been around since the early 1980s, but like other inventions ahead of their time, the technology and market weren’t quite ready for it. Today, tablets are used widely for everything from reading and checking email to ... Read More »

Back to the Future

By Jen Burns in Holiday Shopping Survey on January 7, 2013

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In Baynote’s Third Annual Survey of 1,000 shoppers, we learned that traditional channels still play an important role in the shopper journey despite all of the focus on today’s “digital” buyer experience. Retailers who offer all of the pieces to the experience (both digital and analog) will have a better chance of converting customers and closing sales. Paper catalogs had a surprising 22% influence on shoppers online and 21% influence ... Read More »