Blog Archives

Your Virtual Web Shopping Assistant, now in 3D

By Jen Burns in Customer Experience, Featured, Holiday Shopping Survey on January 17, 2014

blog image

In 2024, one of those chat box representatives will visually jump off of your screen and ask you what you need help with on their website. This virtual, three dimensional rep will know all of your shopping history, sizes, interests and payment details and be able to get you what you need within the same day, possibly the same hour. But that’s ... Read More »

Holiday Influence Online and Offline

By Jen Burns in Featured, Holiday Shopping Survey on January 14, 2014

blog image

Each year with digital improvements, we see changes in the behavior of shoppers both online and offline. And each year, I hear from more people that they prefer shopping online. Well in our 4th Annual Holiday Shopping Survey, Baynote found some interesting things about both the online and offline shopper.

The Four P’s of Marketing Still Rule

By Marti Tedesco in Featured, Holiday Shopping Survey, Retail on January 10, 2014

blog image

The classic marketing framework has been the 4 P’s: product, price, place and promotion.  It’s clear from a variety of sources, not just our own 4th Annual Holiday Shopper survey that the place is on line and that is clearly changing the rules of the retail game.  Prices are completely transparent as online shoppers are able to price compare everything.  The same goes for ... Read More »

Omni-channel Strategies Make their Case

By Marti Tedesco in Featured, Holiday Shopping Survey on January 29, 2013

blog image

Online marketing methods such as email promotions and user reviews greatly influence both online and in-store purchases. We all know the consumer routine by now. Shoppers find the products they want in a physical store and then use their mobile devices to compare prices, visit Amazon to read reviews and browse the Web to find coupons or other deals before finally making a ... Read More »

Holiday Shoppers Continue to Shy Away From Retail Apps

By Marti Tedesco in Featured, Holiday Shopping Survey on January 22, 2013

blog image

Retail apps gain traction, but are still only used by a minority of shoppers If you have ever used an app while shopping in a store, you know that they can be a highly valuable tool if used properly. However, the unfortunate reality is that most apps have limited functionality when compared to the full eCommerce website, and therefore makes them less appealing to holiday shoppers. In our Read More »