Blog Archives

Your Virtual Web Shopping Assistant, now in 3D

By Jen Burns in Customer Experience, Featured, Holiday Shopping Survey on January 17, 2014

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In 2024, one of those chat box representatives will visually jump off of your screen and ask you what you need help with on their website. This virtual, three dimensional rep will know all of your shopping history, sizes, interests and payment details and be able to get you what you need within the same day, possibly the same hour. But that’s ... Read More »

Holiday Influence Online and Offline

By Jen Burns in Featured, Holiday Shopping Survey on January 14, 2014

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Each year with digital improvements, we see changes in the behavior of shoppers both online and offline. And each year, I hear from more people that they prefer shopping online. Well in our 4th Annual Holiday Shopping Survey, Baynote found some interesting things about both the online and offline shopper.

The Four P’s of Marketing Still Rule

By Marti Tedesco in Featured, Holiday Shopping Survey, Retail on January 10, 2014

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The classic marketing framework has been the 4 P’s: product, price, place and promotion.  It’s clear from a variety of sources, not just our own 4th Annual Holiday Shopper survey that the place is on line and that is clearly changing the rules of the retail game.  Prices are completely transparent as online shoppers are able to price compare everything.  The same goes for ... Read More »

Tablets Rule for Holiday Shoppers

By Jen Burns in Featured, Holiday Shopping Survey on January 15, 2013

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Shoppers continue to prefer tablets over smartphones for browsing and buying If you think about it, owning a tablet isn’t a new concept. Tablets—in some form or another—have been around since the early 1980s, but like other inventions ahead of their time, the technology and market weren’t quite ready for it. Today, tablets are used widely for everything from reading and checking email to ... Read More »