Blog Archives

Fab.com Gets Personal

By Jen Burns in Recommendations, Retail on July 16, 2013

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If you haven’t heard of Fab.com by now, you should look them up. Fab.com, previously a flash-sale site, has grown their business primarily through exclusivity, designers and the use of social networks. When you do see their site, you’ll be reminded of Pinterest, but they are clearly not just a jumble of cool products. ... Read More »

To Deliver a Great Customer Experience, Know Thy Customer

By Marti Tedesco in Events, Featured, Retail on March 13, 2013

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The mottos of top performing teams- sports or otherwise, tend to be really simple.  For example, Nordstrom, the beloved retail powerhouse says this on their website: “Since 1901, we’ve been committed to providing our customers with thebest possible service—and to improving it every day.” When Jamie Nordstrom thinks about the customer experience they deliver, he knows that their ecommerce experience ... Read More »

Forrester Focuses on the Total Ecommerce Experience

By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013

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Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media. Mobile is ... Read More »

Is That a Tablet in Your Pocket…

By Dan Darnell in Customer Experience, Featured on December 27, 2012

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Last weekend I had my hands full and I needed to take my Kindle with me. So, I put it in my back pocket. That may not sound like a big deal, but it got me to thinking about the role of tablets in our lives and how that is going to change with the adoption of smaller tablets. We already know ... Read More »

A Salad Order

By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012

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Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I ... Read More »

Fashion Forward Personalization

By Marti Tedesco in Customer Experience, eCommerce, Recommendations on October 4, 2012

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Last month, London held its annual Fashion Week.  While many in Silicon Valley may have let this pass without notice, a few details on Mashable caught my eye.  As you know, Baynote personalizes all kinds of content recommendations as well as product recommendations on anyone’s site.  So, when I read a quote from Burberry Chief Creative Officer Christopher Bailey that Burberry is “now as much a ... Read More »

Connecting Everything

By Dan Darnell in Personalization, Recommendations on October 1, 2012

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In this great article: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa, Christopher Bailey, chief creative officer of Burberry, talks about their new flagship store and their vision of digital in-store integration. Burberry’s flagship store incorporates many digital elements to improve the in-store experience. Great examples includes RFID tags embedded in items so that when ... Read More »

Omni-channel and the “Apple Experience”

By Dan Darnell in Events on September 26, 2012

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Two weeks ago I attended Shop.org in Denver. As I walked around the expo hall, I was struck by a change in messaging.  A number of vendors are now talking about  “omni-channel.” I was not surprised. The wave of digital integration from mobile, tablet, websites and stores is underway and picking up momentum. Besides the change in language, there were other indicators that integration ... Read More »

Of Cookies, Martinis and Five Year Olds. The Perils of Personalization

By Jen Burns in Personalization, Recommendations on March 29, 2012

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‘Tis better to give than receive, yet gift giving can put us on the receiving end of a whole lot of stress. To help alleviate this, I often shop online where the only parking space I need is on my couch. The trouble is, most of the time it’s clear that my online experience is being influenced more by who I am and what I’ve done in the past, rather ... Read More »