By Marti Tedesco in Featured, Personalization on March 5, 2014
At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes. Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio. The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce.
eTail West is one of the largest multi-channel retailer conferences. Social, mobile and tablet are nothing particularly new in the eCommerce world (see: multichannel), but most companies have now had time to test, optimize and improve their strategies around these different areas. Learn what these large companies are focused on in a few key highlights: Social channels as retail stores aren’t worth the investment and time. ... Read More »