Blog Archives

To Get to Shoppers’ Hearts and Minds, Go Through Their Pockets

By Marti Tedesco in Featured, Personalization on March 5, 2014

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At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes.  Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio.  The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce. 

The Numbers Don’t Lie, or Do They?

By Marti Tedesco in eCommerce, Events on March 7, 2013

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Personally, I love David Brooks. His op-ed articles and book The Social Animal display a thoughtfulness and intellect that goes beyond most editorialists these days. His recent New York Times article What Data Can’t Do (February 18, 2013) seems like it could have been written by a Baynote data scientist. In particular, Brooks mentions the fact that “Data obscures values… data is ... Read More »

Paperless Relevancy

By Jen Burns in Customer Experience, Events, Mobile Commerce on February 27, 2013

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How does a company who sells a lot of paper stay valid in a world where paper is disappearing? Innovate. And it’s clear that Office Depot has done just that. In the eTail West session “Leveraging Web and Mobile Technologies to Drive Cross-channel Conversion” Stephanie Pike, VP of ecommerce at Office Depot, talks about best practices retailers can use to stay relevant in a world that’s rapidly changing. Mobile, mobile… ... Read More »

eCommerce Retail is Always So Trendy

By Marti Tedesco in eCommerce, Featured, Retail on February 26, 2013

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When you think of trendy retail, one tends to think of apparel and maybe even fast fashion.  But that’s not what Mark Mahaney, Managing Director of RBC Capital was talking about at eTail West this morning.  In fact, the retail trends he was talking about are the most fashionable to attendees of this ecommerce conference. The most popular trend is that ecommerce ... Read More »

Experts Talk about the Future of Personalization

By Jen Burns in Events, Personalization on March 15, 2012

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Personalizing the shopping experience for today’s savvy customer requires much more than product recommendations based on past purchases or slapping their name on a promotional email. Consumers expect a smart shopping experience with low or no barriers to discovery and purchase. Tomorrow’s consumers – you know, those high school kids with the Bieber bangs – expect brands to go far beyond traditional personalization practices to facilitate ... Read More »