Blog Archives

Experts Talk about the Future of Personalization

By Jen Burns in Events, Personalization on March 15, 2012

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Personalizing the shopping experience for today’s savvy customer requires much more than product recommendations based on past purchases or slapping their name on a promotional email. Consumers expect a smart shopping experience with low or no barriers to discovery and purchase. Tomorrow’s consumers – you know, those high school kids with the Bieber bangs – expect brands to go far beyond traditional personalization practices to facilitate ... Read More »

New Year, New Heights: My Predictions for Personalization in 2012

By Scott Brave in Personalization on January 11, 2012

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In 2011, we saw a real shift across the industry in perceptions surrounding personalization. What was considered a “nice to have” just a few years back is now a requirement for any successful online strategy. Yet while half of retailers think they’ve got personalization mastered, most of them are in fact approaching it in fundamentally ... Read More »