By Susan Briggs in eCommerce, eCommerce Merchandising, Featured, Personalization on July 9, 2014
We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)
The best thing about World Cup mania is that it involves – well, the world. While only 32 teams compete in the tournament, many more work hard to get there but never make it. It’s super competitive at the top of this pyramid. eCommerce is no different. Today it is a global phenomenon that is getting more competitive each quarter as retailers jockey for brand awareness, growth, market share ... Read More »
By Marti Tedesco in Customer Experience, eCommerce, Personalization on June 26, 2014
In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play.
Yesterday I had the pleasure of sitting in on John Donahoe’s keynote talk at IRCE 2014. As the CEO and president of the eCommerce giant eBay, he certainly has a bird’s eye view of the eCommerce space. So why was it a pleasure? First of all, at Baynote we do a fair amount of research into eCommerce trends so that we can better understand our customers needs. The reason ... Read More »
No, not the Vanilla Ice song to which my 16 year old can proudly rap all of the lyrics. What I am talking about is India, China and Europe – three powerhouses in the global eCommerce gold rush. Each are experiencing breakout growth in e-commerce that looks a lot like the US did some years back.
By Jen Burns in Featured, Personalization on May 29, 2014
Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.
Day two of the Retail Online Magazine Women in Retail Leadership Summit left me thinking about courage: especially the courage to change. Lisa Gavales spoke about what brick and mortar retailers must do to succeed in the fast, fast world of e-commerce which is forcing store-based retailers to change in unprecedented ways. From marketing, to merchandising, IT and planning, retailers still struggle to align digital and physical channels. Lisa, ... Read More »
Retail organizations are becoming more and more sophisticated, and we aren’t just talking blazers or stilettos. Under Armour reported that their first quarter net income increased 73% due in part to their global expansion (see our recent infographic on global eCommerce).
By Marti Tedesco in Retail on April 9, 2014
New York’s Madison Avenue was once the purveyor of class and taste, selling an aspirational state of mind, brand by brand. Drink this, wear that, go here, drive this and you too can be beautiful, successful and smart! Back in the day, marketers pushed brands to consumers via print, radio or TV. Sears was the first retailer to launch a catalog (1896) in order to tap into rural American ... Read More »
It’s earnings season soon – the time of year when retailers report on the full effects of the holiday season past and how they survived the first quarter. Look at the most recent SORO report from SHOP.org and it is clear that retailers of all sizes and stages of eCommerce maturity are experiencing strong growth rates. Many would say that in 2013, that ... Read More »