Blog Archives

Not All Personalization is Created Equal

By Jen Burns in Featured, Personalization on May 29, 2014

blog image

Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.

Marketing Teams are the New First Responders

By Jen Burns in Retail on March 31, 2014

blog image

As more and more breaches occur, I’ve become a bit more concerned about “my data.” And as I was browsing this A.M., I found an article on preparing for a data breach and what a company today is expected to do when one arises.

Retail Analytics: Winners vs. Laggards – Marketing & Merchandising by Blending Art and Science

By Dan Darnell in eCommerce, Featured on February 25, 2014

blog image

My earlier blog discussed some of the interesting insights in the January 2014 report by RSR, Retail Analytics Moves to the Frontline. The strengths of winning retail companies that really stood out to me included driving a more data driven decision making process, focusing on customers and putting information in the hands of front-line employees.

Big Brother is Watching

By Jen Burns in eCommerce, Social Network on July 12, 2013

blog image

When you think about the massive amounts of data that exist in cyberspace, its difficult to wrap your mind around how the data might be used. Think of all the text messages, emails, tweets, Facebook messages, wall posts, photos, and shopping carts that you have initiated in the past 10 years. Now multiply that by 7 billion, and you can see why ... Read More »

Beware the Bias

By Marti Tedesco in Machine Learning on May 31, 2013

blog image

One of the beauties of big data and machine learning is that is it supposed to be completed agenda-less.  The system collects data of all types and the machine learning algorithms watch and establish meaningful patterns and outputs as a result of the abundant data.  Seems simple enough. Unfortunately, as with most things, it’s not that simple. First, most systems, at least in ecommerce, don’t collect ... Read More »

A Word from the Engineers: Thanksgiving and Christmas are Different

By Robin Morris in A Word from the Engineers on January 31, 2013

blog image

Here in the engineering group at Baynote we had a big milestone at the end of 2012.  We successfully completed a major step of the platform updates we are putting together.  But more of that another time.  Here I want to look back at the last two months of last year, in terms the data we collect on e-commerce ... Read More »

Writing a Hive Generic UDF

By Robin Morris in A Word from the Engineers, Featured on November 13, 2012

blog image

(How to convert an array<struct<target: bigint,quantity:int,price:float>> into an array<struct<target: bigint,quantity:int,price:float,externalid:string>> ) If you’ve been reading my blog posts over the last few months, you will have noticed that they’ve been focused more on the issues in the engineering side of Baynote, and less on the technical details. This blog post is an exception. It’s going to get very technical very quickly. Sorry. The back-end component of our ... Read More »

Gift Recommen-data

By Jen Burns in Personalization, Recommendations on April 17, 2012

blog image

About two weeks ago, a male coworker of mine asked for a birthday gift recommendation for his mother. You would think he would have some idea of what she wanted. But, he was having trouble making the connection between what he knows about his mom and the tangible products she might like. Before I could recommend anything, however, I needed more information. I asked, “Tell me about your mother. What ... Read More »