By Marti Tedesco in Customer Experience, Featured on November 25, 2013
Previous Baynote blogs have noted the need for retailers to initiate their personalization strategy by first understanding who their customer really is. Looking into the future, this will become even more important to the core of each retailers business. Why? Because there is a fundamental sea of change in retail happening right now, and the last 24 months have seen a massive acceleration of this change.
By Jen Burns in Retail on July 18, 2013
When it comes to being in a well-lit retail store, surrounded by crisply folded shirts and bumpin’ music, it’s a wonder that every retail employee wouldn’t be actively engaged in their job. Yet, according to a study by the Temkin Group, retail employees are actually the least engaged compared with other industries. Why does this matter? Your customers want engagement. And your retail ... Read More »
By Marti Tedesco in Customer Experience, Retail on February 6, 2013
Why is it that some retailers just get it and others don’t? A recent SHOP.org blog highlighted a retailer that really gets it. Brooks Brothers, a 194 year old brand appears to have been consistently clear on their mission of customer service throughout their history. Yet here they are – taking their consistent, time-tested mission and applying new tools like personalization. In the interview, ... Read More »