Blog Archives

The Changing Face of Retail

By Marti Tedesco in Customer Experience, Featured on November 25, 2013

blog image

Previous Baynote blogs have noted the need for retailers to initiate their personalization strategy by first understanding who their customer really is.  Looking into the future, this will become even more important to the core of each retailers business. Why? Because there is a fundamental sea of change in retail happening right now, and the last 24 months have seen a massive acceleration of this change.

Mobile: The Ultimate Shopping Tool

By Dan Darnell in eCommerce, Featured, Retail on September 20, 2013

blog image

Bravo to Home Depot for embracing mobile to make my in store shopping experience better. Last weekend, my son and I visited Home Depot to buy a new bike rack for our garage. Our first stop was a sales associate. He pointed us to aisle 21 where racks and hooks are located. We made the trek to the other end of the store and sure enough we found some ... Read More »

To Deliver a Great Customer Experience, Know Thy Customer

By Marti Tedesco in Events, Featured, Retail on March 13, 2013

blog image

The mottos of top performing teams- sports or otherwise, tend to be really simple.  For example, Nordstrom, the beloved retail powerhouse says this on their website: “Since 1901, we’ve been committed to providing our customers with thebest possible service—and to improving it every day.” When Jamie Nordstrom thinks about the customer experience they deliver, he knows that their ecommerce experience ... Read More »

A Salad Order

By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012

blog image

Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I ... Read More »

A Shopping Experience is a Value Exchange

By Dan Darnell in Customer Experience, Personalization, Recommendations on April 12, 2012

blog image

Just like a purchase is an exchange of currency for an item that the consumer finds valuable, the shopping experience a business creates has value. As sites add more content, including videos, and increase engagement with valuable customers, they find that these customers are less price sensitive and don’t comparison shop. This is something that four-wall retailers have known for years – service and merchandising really matter to certain segments ... Read More »

The scary side of large website management (and personalization)

By Jen Burns in Personalization on May 25, 2011

blog image

A recent eConsultancy blog post by Doug Kessler of Velocity Partners  (one of our favorite people btw – an extremely talented creative type) outlines the ugly underbelly of large website management – documenting how a disturbingly large percentage of large websites fail to deliver on basic expectations for usability and accessibility. For example, out of 900 top websites ... Read More »