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Convenience of Online Shopping Trumps Consumer Concern About Data Privacy

By Dan Darnell in Featured, Holiday Shopping Survey on January 24, 2013

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Despite privacy concerns, consumers continue to make online purchases across various channels, devices In our fast-paced world, the average shopper no longer cares if the brands they love and trust know their name or location— so long as that knowledge makes the shopping process more personal and convenient. But this hasn’t always been the case. So, what has changed? With the availability of so much data online and the ... Read More »