Blog Archives

Content is a Key Player in Successful Merchandising

By Jen Burns in Customer Experience, Retail on April 8, 2014

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Nordstrom. REI. Trader Joes. Pottery Barn. What do all of these brands have in common? A strong presence with content. Yes, content. They spend large marketing dollars on community newsletters and catalogs (which we know from our holiday survey are still widely distributed and enjoyed by consumers).

Content is King – Finding the Content You Are Looking For

By Jen Burns in Engagement & Conversion, Featured on April 30, 2013

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“Content is King.” You have probably heard this line a million times before. After the Internet exploded and just about anyone who wasn’t “anonymous” became considered a reliable source online, data creation skyrocketed. “Information overload” is defined as “stress induced by reception of more information than is necessary to make a decision (or that can be understood ... Read More »