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Contagious Behavior

By Jen Burns in eCommerce, Technology and Science on October 17, 2013

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Wharton professor, Jonah Berger, originally became interested in the psychology of human behavior because of everyday things like people watching. He found he favored commercials over programs on TV. After reading the book, The Tipping Point, a best seller by Malcom Gladwell, he wanted to learn more.  Specifically, he was intrigued by  why people did the things they did, shared them and recommended them to others. Was is personal? ... Read More »