Blog Archives

Are You Feeling “at Home” on a Tablet?

By Jen Burns in Mobile Commerce on October 25, 2012

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In little over two years, the role of the tablet has expanded from simple web browsing, note taking and even to the “extreme” of managing a photo library to a necessary working tool for many. This point-of-sale enabler (which began a new type of transaction at Apple stores) has moved rapidly into retail stores, restaurants and small businesses. What really brought ... Read More »

A Salad Order

By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012

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Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I ... Read More »

Fashion Forward Personalization

By Marti Tedesco in Customer Experience, eCommerce, Recommendations on October 4, 2012

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Last month, London held its annual Fashion Week.  While many in Silicon Valley may have let this pass without notice, a few details on Mashable caught my eye.  As you know, Baynote personalizes all kinds of content recommendations as well as product recommendations on anyone’s site.  So, when I read a quote from Burberry Chief Creative Officer Christopher Bailey that Burberry is “now as much a ... Read More »

Connecting Everything

By Dan Darnell in Personalization, Recommendations on October 1, 2012

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In this great article: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa, Christopher Bailey, chief creative officer of Burberry, talks about their new flagship store and their vision of digital in-store integration. Burberry’s flagship store incorporates many digital elements to improve the in-store experience. Great examples includes RFID tags embedded in items so that when ... Read More »