Blog Archives

Algorithms, Merchandising and Psychology – Part 2

By Robin Morris in A Word from the Engineers, Featured on May 9, 2013

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In my last post, we discussed the recommendation algorithm, the merchandizing layer and the presentation layer as well as the fact that I am working on a KPI-optimizing algorithm that differs from a collaborative filtering algorithm. In running A/B tests on these differing approaches, we’ve found that the sites divide into two types. Type 1: ... Read More »

Collaborative Filtering and Its Importance to Personalized Recommendations in eCommerce

By Dan Darnell in Featured, Technology and Science on April 18, 2013

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How does a retailer make sense of a large amount of customer purchase data?  Collaborative filtering is one technique that mathematically segments data in to like or “collaborative” groupings.   Examples for online retail recommendations include filters such as “customer who bought this, also bought that” or “customers who looked at this item, also looked at these other items.”  Amazon ... Read More »