CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.
By Dan Darnell in Featured, Personalization on February 28, 2013
Over the past month, we’ve been hearing a lot about the overlapping roles of the CMO and CIO as marketing shifts into the digital space and consumers expect relevant and personalized experiences across all touch points. With the changing market conditions, CMOs increasingly need the technical background to be able to analyze data and draw out insights to inform their marketing strategies. The IDC predicts ... Read More »