By Marti Tedesco in Retail on April 9, 2014
New York’s Madison Avenue was once the purveyor of class and taste, selling an aspirational state of mind, brand by brand. Drink this, wear that, go here, drive this and you too can be beautiful, successful and smart! Back in the day, marketers pushed brands to consumers via print, radio or TV. Sears was the first retailer to launch a catalog (1896) in order to tap into rural American ... Read More »
By Jen Burns in Customer Experience, Retail on April 8, 2014
Nordstrom. REI. Trader Joes. Pottery Barn. What do all of these brands have in common? A strong presence with content. Yes, content. They spend large marketing dollars on community newsletters and catalogs (which we know from our holiday survey are still widely distributed and enjoyed by consumers).