Blog Archives

To Get to Shoppers’ Hearts and Minds, Go Through Their Pockets

By Marti Tedesco in Featured, Personalization on March 5, 2014

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At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes.  Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio.  The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce. 

The Power of Brand (and the people who manage them)

By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014

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Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »