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The Power of Brand (and the people who manage them)

By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014

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Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »