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Customer Engagement Report Shows Catalogs Still King

By Marti Tedesco in Retail on April 9, 2014

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New York’s Madison Avenue was once the purveyor of class and taste, selling an aspirational state of mind, brand by brand.  Drink this, wear that, go here, drive this and you too can be beautiful, successful and smart!  Back in the day, marketers pushed brands to consumers via print, radio or TV.  Sears was the first retailer to launch a catalog (1896) in order to tap into rural American ... Read More »