Blog Archives

Get the most out of Big Data NOW

By Dan Darnell in Big Data, Customer Experience on June 2, 2014

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There are several common data mistakes that retailers make in the effort to lead consumers down the path towards making a purchase. Because consumers can now discover, research and buy products online, retailers have access to a wealth of data on their shoppers. Unfortunately, many retailers miss the mark in their attempts to leverage this data and drive conversions.

Algorithmic Trading in a Data-full World

By Jen Burns in Big Data, Cartoons, Featured, Personalization on April 16, 2014

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Algorithmic trading in the stock market moves millions of shares by breaking up the big buy/sell orders into a series of smaller ones. Yet, on the flip side, algorithmic trading is also used to sew smaller orders together to make bigger moves all at once. Kevin Slavin mentioned this in his 2011 Ted Talk.

Big (Data) Problems

By Jen Burns in Cartoons, Featured on March 14, 2014

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Like the buzz that started with SO-LO-MO, companies know that big data is important. And like SO-LO-MO, they don’t really know where to get started or how to get the biggest bang out of this big-data-buck. Companies all over the Silicon Valley are growing tired of the “big data” buzz. As they should, the term was first coined in 1998 (according to the WSJ) so it’s actually about 15 ... Read More »

Big Data: It's All About Usability

By Bill Hustad in Featured, Personalization on February 5, 2014

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Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion.  In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure:  Big Data is less about bringing large amount of data together and more about what you do with it.

VUE Changes Everything

By Bill Hustad in Featured, In the Company of Baynote, Personalization, Recommendations, Retail on January 27, 2014

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These are exciting times in ecommerce and at Baynote! Today we are thrilled to introduce you to Baynote VUE; a new, self-service web application, specifically designed for eCommerce merchandisers.

December Personalization Roundup

By Dan Darnell in Machine Learning, Personalization on December 27, 2013

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Every year, I take stock of the past year to get an idea of what the New Year will hold, so I went through the 2013 monthly round-ups to select stories that defined the state of personalization, predictive analytics and other major retail trends last year.

The Ultimate Challenge of Big Data

By Jen Burns in eCommerce on November 22, 2013

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It’s clear that big data is important to business. Larger companies like Macy*s and Walmart are well aware of this challenge and are actively working on implementing big data structures and programs. But what about smaller companies? At Dreamforce 2013, I heard from two small businesses: Column 5 Media, who does the infographics for Baynote and Wesell.com, who specializes in event tickets.  We also heard from a medium-sized business, ... Read More »

August Personalization Roundup

By Dan Darnell in Recommendations on August 28, 2013

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August has shown us how retailers are preparing to capture a larger slice of the ever-important BTS and holiday pie. With e-commerce now growing beyond pre-recession levels, retailers want to capture shoppers as early as possible and keep them coming back for the holiday season.  Mobile online purchases continue to grow as well so retailers are using every tool in their grasp to gain an edge on their competitors. ... Read More »

Abusing Hadoop

By Robin Morris in A Word from the Engineers, Featured on July 11, 2013

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Hadoop has, for good reasons, become the platform of choice for big data processing. It’s open source, it’s being developed rapidly, it runs on commodity hardware with no per-node licensing fees, and it has an active community and a steadily growing body of knowledge and experience built around it. All of which make adopting hadoop an easy sell for both start-ups and enterprise users who wish to migrate away from ... Read More »

June Personalization Round up

By Dan Darnell in Featured, Personalization on June 28, 2013

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The most notable topic this month has been Edward Snowden and the NSA’s Prism program. The news that the NSA was collecting data through backdoor deals with some of the world’s largest technology companies sent shockwaves throughout the country, especially here in Silicon Valley. We thought this was an opportunity to take a closer look into privacy as it relates to personalization and data ... Read More »