Blog Archives

Big (Data) Problems

By Jen Burns in Cartoons, Featured on March 14, 2014

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Like the buzz that started with SO-LO-MO, companies know that big data is important. And like SO-LO-MO, they don’t really know where to get started or how to get the biggest bang out of this big-data-buck. Companies all over the Silicon Valley are growing tired of the “big data” buzz. As they should, the term was first coined in 1998 (according to the WSJ) so it’s actually about 15 ... Read More »

The Ultimate Challenge of Big Data

By Jen Burns in eCommerce on November 22, 2013

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It’s clear that big data is important to business. Larger companies like Macy*s and Walmart are well aware of this challenge and are actively working on implementing big data structures and programs. But what about smaller companies? At Dreamforce 2013, I heard from two small businesses: Column 5 Media, who does the infographics for Baynote and, who specializes in event tickets.  We also heard from a medium-sized business, ... Read More »