Blog Archives

Baynote Scores Bay Area News Group Top Workplaces Award

By Bill Hustad in Featured on June 16, 2014

blog image

It is exciting for Baynote to have been selected as one of The Bay Area News Group’s Top Workplaces.  We work hard to cultivate a positive, innovative work environment and it is an honor to have those efforts recognized. This award is particularly special, as the results were based on a survey of Baynote employees.

Why User Interface Matters

By Susan Briggs in Customer Experience, Featured on February 10, 2014

blog image

It is well understood that great user interface (UI) design takes complicated business applications and processes and makes them understandable and easy for anyone to use.  Consumer applications often get all of the attention but business users are consumers too.  It’s important that companies keep this in mind when they are designing applications for business users.

Baynote Introduces... Vishali Korrapolu

By Jen Burns in Our Culture on December 12, 2013

blog image

Engagements are normally a good thing, but when we hired Vishali as our new Engagement Manager, it was a great thing! With a wide variety of experience and talents, Vishali stays on track through her experience in project management and is also able to routinely exercise her friendly, customer facing attitude. It’s a win-win. Vishali took a moment to tell us more about her background and why she chose ... Read More »

August Personalization Round up

By Dan Darnell in Featured, Personalization on August 29, 2012

blog image

The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to  bring you the latest and greatest on the personalization revolution. Over the last month we saw everything from articles on the pitfalls of big data to surveys ... Read More »

Find the Elephant

By Robin Morris in A Word from the Engineers on August 23, 2012

blog image

The last few weeks have been busy here in Baynote engineering. We’re about to go live with a new algorithm that runs on all of the new infrastructure that the platform team has been building over the last few months. The models are built on our hadoop cluster and incorporate a lot of the ideas I’ve written about in ... Read More »

The Human Need for Personalization Webinar

By Jen Burns in Personalization on August 3, 2012

blog image

Last week Scott Brave, Ph. D, explained the psychology, technology and science behind automated personalization engines in a simple framework which you can use to make decisions about your own company’s approach to ecommerce personalization. Weren’t able to attend? No problem, we recorded the session and it is now available to you on demand. In addition to the brief webinar, you will ... Read More »

Emergent Ants

By Scott Brave in Onsite Search, Recommendations on July 24, 2012

blog image

Ants are pretty dumb creatures.  Watch one, all by itself for a few minutes and you’ll quickly get the impression that it’s wandering around aimlessly.  And you’d pretty much be right. Ant colonies on the other hand, are brilliant.  There are few organisms on this planet as relentless and efficient in pursuit of their goals of discovering, transporting, and consuming resources.  Just ask anyone here in California ... Read More »

Employee Spotlight: Joe Zusin

By Jen Burns in In the Company of Baynote, Our Culture on July 19, 2012

blog image

When you think of a sales guy, you might picture the character Willy Loman, the main character in Death of a Salesman, right? Well, that’s not what comes to mind after meeting Joe Zusin. Usually one of the first in the office, Joe is successful in sales because he’s calm, cool, collected and tenacious. And by being an honest sales professional to prospects from ... Read More »

Why do Humans NEED Personalization?

By Scott Brave in Featured, Personalization on July 18, 2012

blog image

In my new whitepaper: “The Human Need for Personalization: Psychology, Technology and Science”.  The paper defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.  In the document, we look at the definition of personalization including the psychology of needs; the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings ... Read More »

Revenue, Margin, Seasonality and the Problem of Choosing the Best Recommendations

By Robin Morris in A Word from the Engineers on July 17, 2012

blog image

On the back of my business card it says, “Baynote: personalized shopping experiences.”  This can often seem very remote from what we in engineering work on day-to-day, where much time is spent in the technical guts of the products. So every now and again it’s good to think about the end goal that we’re working towards – providing ... Read More »