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A Word from the Engineers: Merchandising, Moneyball and Product Recommendations

By Robin Morris in A Word from the Engineers on May 30, 2012

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Since joining Baynote last year, I’ve learned a huge amount about ecommerce retailing and how the technical side of developing algorithms for personalized product recommendations interacts with marketing, merchandising and a retailer’s website. I’ve observed some tension between the technical side, who advocate relying on the wisdom-of-the-crowds algorithms, and product merchandising, who want to hand-tune ... Read More »