Blog Archives

The Devil Wears Data

By Dan Darnell in Cartoons on August 7, 2012

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In our latest cartoon series (see Intent to Buy) by innovative-funny-man, Tom Fishburne, Tom highlights the Misadventures in Merchandising. From working with product teams to predicting the future buying preferences of their customers, this series humorously highlights the challenges merchandisers encounter in today’s ecommerce space. With increasing catalog sizes and turnover, ... Read More »

Why do Humans NEED Personalization?

By Scott Brave in Featured, Personalization on July 18, 2012

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In my new whitepaper: “The Human Need for Personalization: Psychology, Technology and Science”.  The paper defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.  In the document, we look at the definition of personalization including the psychology of needs; the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings ... Read More »

Revenue, Margin, Seasonality and the Problem of Choosing the Best Recommendations

By Robin Morris in A Word from the Engineers on July 17, 2012

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On the back of my business card it says, “Baynote: personalized shopping experiences.”  This can often seem very remote from what we in engineering work on day-to-day, where much time is spent in the technical guts of the products. So every now and again it’s good to think about the end goal that we’re working towards – providing ... Read More »

Machine Learning: The Omniscience vs. Intelligence Fallacy

By Scott Brave in Featured, Personalization, Recommendations on July 10, 2012

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Misconceptions of machine learning can run fairly deep.  People not only have unrealistic expectations of what a machine can automatically figure out, but truly impossible ones.  I sometimes think of this as the omniscience vs. intelligence fallacy.  Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.  This is what we humans do naturally every day.  But intelligence requires data. Very often the data that the ... Read More »

The Cost of Getting it Wrong

By Marti Tedesco in Customer Experience, Personalization, Recommendations on July 3, 2012

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Online retailers and ecommerce personalization vendors talk all the time about getting “it” – as in personalization – right. It’s rare that one hears a story about a retailer getting it wrong. Last week, Internet Retailer posted a story about how Urban Outfitters got into trouble with their customers by profiling them based on gender. I give Urban Outfitters, a valued Baynote customer, credit ... Read More »

The Retailer’s Need for a Social Experience

By Jen Burns in Events on June 14, 2012

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The Internet Retailer Conference and Exposition (IRCE) is an annual tradeshow hosted by Internet Retailer. With over 500 vendors and more than 8,000 in attendance, there is sure to be some buzz of what’s to come in the commerce space. We listened to some of the top retailers and thought leaders views of what’s to come in the next generation of ecommerce. ... Read More »

The Retailing Engine Through the Next Generation

By Jen Burns in Events on June 13, 2012

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The Internet Retailer Conference and Exposition (IRCE) is an annual tradeshow hosted by Internet Retailer. In keynote sessions of CEO’s from Walmart and Barnes and Noble, along with Fareed Zakaria from CNN, we listened to some of the top retailers and thought leaders views of what’s ... Read More »

The Retailing Engine Through the Next Generation

By Jen Burns in Customer Experience, Events on June 12, 2012

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The Internet Retailer Conference and Exposition (IRCE) is an annual tradeshow hosted by Internet Retailer. In keynote sessions of CEO’s from Walmart and Barnes and Noble, along with Fareed Zakaria from CNN, we listened to some of the top retailers and thought leaders views of what’s to come in the next generation ... Read More »

The Retailing Engine Through the Next Generation

By Jen Burns in Events on June 11, 2012

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The Internet Retailer Conference and Exposition (IRCE) is an annual tradeshow hosted by Internet Retailer. With over 500 vendors and more than 8,000 in attendance, there is sure to be some buzz of what’s to come in the commerce space. In keynote sessions of CEO’s from Walmart and Barnes and Noble, along with Read More »

May Personalization Roundup

By Dan Darnell in Personalization on May 31, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs. Over the last month, Scott Brave and I contributed commentary to TechCrunch and Multichannel Merchant on personalization and how retailers can use data to get ahead of the curve. In addition, we saw an uptick in articles detailing how leading retailers are increasing their personalization efforts. Read on to ... Read More »