Blog Archives

Back to the Future

By Jen Burns in Holiday Shopping Survey on January 7, 2013

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In Baynote’s Third Annual Survey of 1,000 shoppers, we learned that traditional channels still play an important role in the shopper journey despite all of the focus on today’s “digital” buyer experience. Retailers who offer all of the pieces to the experience (both digital and analog) will have a better chance of converting customers and closing sales. Paper catalogs had a surprising 22% influence on shoppers online and 21% influence ... Read More »