By Marti Tedesco in Customer Experience, eCommerce, Personalization on June 26, 2014
In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play.
Based on a recent UPS Purchasing Insights Study of 1,500 industrial buyers, 63% purchase goods from their suppliers’ websites and 2/3 prefer going to their providers’ websites for information. There is also a statistic floating around today that says that 57% of all B to B buying decisions are made before the buyer ever speaks to a sales person. So the verdict is in ... Read More »
No, not the Vanilla Ice song to which my 16 year old can proudly rap all of the lyrics. What I am talking about is India, China and Europe – three powerhouses in the global eCommerce gold rush. Each are experiencing breakout growth in e-commerce that looks a lot like the US did some years back.