Blog Archives

December Personalization Roundup

By Dan Darnell in Machine Learning, Personalization on December 27, 2013

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Every year, I take stock of the past year to get an idea of what the New Year will hold, so I went through the 2013 monthly round-ups to select stories that defined the state of personalization, predictive analytics and other major retail trends last year.

Manual vs Automated Personalization

By Srdjan Kovacevic in Featured, Technology and Science on December 4, 2012

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Personalizing an experience is not easy. Personalization cannot be treated just as a feature and can require significant effort. The good news is that personalization doesn’t have to be a manual process. When using a manual process for personalization (which typically involves writing a bunch of rules) it’s impossible to scale. Whether you have to deal with large catalogs with ever growing number of ... Read More »