Blog Archives

Omni-channel and the “Apple Experience”

By Dan Darnell in Events on September 26, 2012

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Two weeks ago I attended in Denver. As I walked around the expo hall, I was struck by a change in messaging.  A number of vendors are now talking about  “omni-channel.” I was not surprised. The wave of digital integration from mobile, tablet, websites and stores is underway and picking up momentum. Besides the change in language, there were other indicators that integration ... Read More »

Retailer Apps are Dead on Arrival

By Dan Darnell in Mobile Commerce on March 13, 2012

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News this week from Apple that more than 25 billion apps have been downloaded from its App Store would seem to promote the idea that apps are the way of the future. While this may be the case in a number of categories, for retailers the world of apps is a dead end. But, you say, apps are a great way for mobile and tablet users to engage. Unfortunately, ... Read More »