Blog Archives

To Get to Shoppers’ Hearts and Minds, Go Through Their Pockets

By Marti Tedesco in Featured, Personalization on March 5, 2014

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At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes.  Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio.  The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce. 

The Rise of Apps

By Jen Burns in Retail on July 24, 2013

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“There’s an app for that.” Yes, there certainly is and that truth hasn’t changed much in the past couple of years. Personally, I have apps for everything from tracking my food intake to playing Jumble to even meditation apps (I highly recommend these!) Purchasing via smart phone? The rise of apps has certainly not gone unnoticed. According to a recent report by Flurry, between ... Read More »