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Retailer Apps are Dead on Arrival

By Dan Darnell in Mobile Commerce on March 13, 2012

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News this week from Apple that more than 25 billion apps have been downloaded from its App Store would seem to promote the idea that apps are the way of the future. While this may be the case in a number of categories, for retailers the world of apps is a dead end. But, you say, apps are a great way for mobile and tablet users to engage. Unfortunately, ... Read More »