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Paper Catalogs Are Still Important to Retail Marketing

By Dan Darnell in Featured, Holiday Shopping Survey on January 16, 2013

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Paper catalogs influence holiday shopping behavior more than social media, Baynote survey finds With the rise of eCommerce and the ongoing “green marketing” trends, it’s no surprise that we’re seeing less paper mail than we used to. Yet, paper catalogs still packed our mailboxes this holiday season—and for good reason. Many retailers realize that direct mail is still an important channel ... Read More »