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A Personalization Manifesto – Personalize for the “Now” Part I of III

By Dan Darnell in Featured, Personalization on May 16, 2013

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It is a common fallacy that ecommerce personalization must and should treat everyone as completely unique individuals.  Yes, I know we all think that we are completely unique people.  But the reality of it is that we are more alike in or choices and preferences than we think.  What is different about each of us though, are ... Read More »