Hayneedle.com Drives Personalization Home

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Overview

From their early days as hammocks.com, Hayneedle.com has blossomed into a central destination site where consumers can find all the furnishings they need for home, work and play.

They are unique in that they do not promote just one style. In fact, Hayneedle.com has over 2,200 product categories, across a range of styles so that every shopper can find what they love and love what they find.

Dave Markle spoke with Baynote at eTail West 2013 on how Hayneedle uses personalization to improve KPIs across channels.

See the Results »

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“The ability of this solution to intelligently introduce our customers to relevant products across our ever growing assortment made the Baynote solution a superb choice to augment our internal expert recommendations.”

-- Dave Markle, Director of Site Experience

Results

62%

greater engagement rates from Baynote product page recommendations

62_percent_piechart

2%

improvement in average order value

3%

higher rate of product views which correlates to 4% higher add to cart