Being Fashionable with Baynote

bluefly
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Overview

Bluefly.com, a premier online retailer of high-end fashion sold at a discount, uses Baynote to model a superior customer experience.

Bluefly needed to deliver interesting, relevant recommendations – not an easy feat given its 20,000+ product styles and 800-1,500 additions each week. Baynote’s continuous updating keeps up with these changes so shoppers find the latest fashion items they want.

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“With Baynote, our newest products were being recommended very frequently, and there was a triple-digit lift in sales from their recommendations.”

-- Marty Keane, Senior Vice President of eCommerce, Bluefly

See The Results

48%

of Bluefly’s total orders influenced by Baynote solutions

12%

Increase in average order size