Shop3M Gets Serious About Personalization

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Overview

From the invention of masking tape to health care products, transportation solutions to Post-its®, 3M is known for its constant stream of innovative products.

Baynote was one of the solutions architected into the new look and feel of Shop3M.com with recommendations placed on the homepage, category and subcategory pages and product detail pages. Baynote was a key factor in driving conversion rates up by 11% and average order values up by 8.5%.

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“Baynote’s speed to execution was phenomenal. It was one of the fastest implementations we’ve ever seen around here.”

-- Christopher Murray

Results

62%

increase in revenue on the site across all metrics just nine months after implementation.

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