7 Deadly Biases White Paper Download

In today's online world, we are barraged with too many choices. One of the solutions is to have expert's and consumer reviewers guide us to the "best." It’s nice to have fewer choices, right? But there are hidden pitfalls with reliance on explicit help -- and many of these are various forms of "bias."

Baynote CTO, Dr. Scott Brave has written a white paper which dives into 7 deadly biases that plague explicit kinds of recommendations, guides and reviews. By being aware of these biases, you'll be better prepared to take advantage of a variety of web optimization techniques, both explicit and implicit (you know, that crowd wisdom stuff we are always talking about).

The Seven deadly biases are: personal, squeaky wheel, contextual, emotional, gaming, time delay and multiplier. Huh? Sorry, you will have to read the white paper to find out.