Register to watch The Best eCommerce Technologies to Drive ROI - Fast
Analyst Brian Walker, author of Forrester's "The Impact Of The Economic Crisis On eCommerce Technology Investment," shares his insights on which eCommerce technologies make the biggest impact, quickly.
By interviewing leading eCommerce retailers and vendors, and combining that with Forrester's research, Mr. Walker found that while there has been some fallout, the overall industry remains strong. Many companies see the Web — both direct-to-consumer (DTC) and business-to-business (B2B) — as one of the few near-term growth opportunities. The economic crisis has affected eCommerce leaders' decisions to invest, so how are they planning to evolve and what technologies are important to consider now?
In this joint Baynote/BazaarVoice webinar you will learn:
- What the quick-win technologies are
- How to develop and ROI model and prioritize your choices
- How to sell your organization on the opportunity to invest
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