Mob Commerce

Why Wiseguys Use The Crowd

This webcast features Forrester Analyst Sucharita Mulpuru, author of Which Personalization Tools Work for eCommerce—and Why. Baynote CEO Jack Jia and Ms. Mulpuru will discuss quick fixes "youz guys" can make now to your eCommerce sites to increase revenue and lower costs and automate merchandizing.

Ms. Mulpuru will reveal some of Forrester's latest findings including how to address the seemingly conflicting universal needs of consumers, the continued importance of user experience, and how to stimulate consumers to buy online.

In this webcast you will also learn:

• How Recommendations can provide immediate lift at minimal cost
• Why Mob "protection" helps customer retention
• How other sites have increased average order values by up to 59%