Baynote Webinars
January 13, 2009 at 11:00am pacific
December 9, 2008
This webcast features Forrester Analyst Sucharita Mulpuru, author of Which Personalization Tools Work for eCommerce—and Why. Baynote CEO Jack Jia and Ms. Mulpuru will discuss quick fixes "youz guys" can make now to your eCommerce sites to increase revenue and lower costs and automate merchandizing.
November 6, 2008
Times are tough. Why waste money and time on manual site search tuning when your Mob can fix it FOR FREE? In this 40 minute webcast, Dr. Scott Brave, Baynote CTO, and special guest Bill Skeet of Juniper Networks discuss what's wrong with website search, why your best content may be "six feet under," and why Crowdsourcing (which is free) is the best solution.
September 18, 2008
This webcast features Suresh Vittal, Forrester Analyst and Jack Jia, Baynote CEO. Topics include 1) How marketers are missing key opportunities to improve customers experience 2) The current interaction optimization landscape 3) when and how to let the crowd run your website 4) The role of search and recommendations in a real-world example.
July 22, 2008
John Chmaj, Chief KM Strategist at eVergance, presents a self-service methodology that harnesses the power of social search capabilities alongside strong fundamental KM tools and measurement processes to deliver a managed, continuously tuned self-service capability.
February 5, 2008
Chris Jones, Analytics Manager and Jack Larkin Senior Manager of Web Development at Intuit TurboTax discuss how TurboTax has doubled the effectiveness of web self-service by using visitor behaviors to make Social Search and article Recommendations a reality. Visitors are now twice as likely to find what they are looking for -- the "wisdom of invisible crowds" now determines where support articles get ranked and which ones are recommended.
December 5, 2007
Vice President of Marketing at education.com Todd Schwartz discusses how they blend user-generated content with 4,000 articles from the best and most authoritative sources across the web, such as the NYU Child Study Center and the Autism Society of America. After only 5 months, this hybrid content strategy has helped create a vibrant online community of 500,000 parents, educators, and specialists.
November 15, 2007
Dr. Kosnik uses several real world examples, including Mattel's global strategy with its Barbie product line to illustrate Dynamic Positioning. He also discusses how to diagnose your current position, why a segmentation strategy alone will fail, the need for and the difference between a macro and a micro positioning lens.
