It a does an online entrepreneur little good to attract customers to their site if they fail to make a sale because a site's content is poorly organized, hard to use, and of little interest to shoppers. A key aspect of increasing ecommerce conversion rates is smart site design. Successful online businesses will engage customers right away with a personalized landing page. Further, our technology gathers information about shoppers habits and preferences, so that we can then deliver content that is tailored to each shopper and more likely to be of interest to them. This drives conversion to purchase. Once a customer converts, keep them coming back with personalized email alerting them to sales and new products known to be of interest to them.