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Baynote dynamically generates campaign landing pages based on information available about your shopper. This matches their intent with engaging and relevant content, offers and products.
3M’s goal is to enable customers, through the Shop.3M site, to find what they are looking for and where to purchase it quickly and easily whether through a direct channel or a directed channel.
"Nine months after implementation, Baynote has been a key factor in driving conversion rates up by 11% and average order value up by 8.5%"