Whole Person Profile™
To better understand who your shopper is, get all the data. Only Baynote gives you the Whole Person Profile™
Baynote is an open solution that enables you to integrate a wide range of demographic, segmentation and social data to know more about who is visiting your site. You can stream real-time data into the Dynamic Personalization Engine (such as the location of your shopper, the time of day the shopper is shopping and the device they’re using while shopping) to produce a Whole Person Profile. Plus, you can stream information on what others said about various products through ratings/reviews data to create affinities for like-minded shoppers. • We’re also partnering with companies to combine important social information from Facebook, Twitter, and other social networking sites to provide additional sources of knowledge about your shopper’s likes and interests. These important associations are becoming even more important as profiles fade inlose popularity. Baynote gives you a competitive edge by making the invisible crowd visible to you, and enablingso you to can leverage its collective wisdom to make more accurate and personalized recommendations to each of them personally.
Semantic Streaming™
To better understand why people are interested, listen to their words. Only Baynote has Semantic Streaming™
Baynote’s patented Semantic Streaming™ technology watches the words people use as they enter, search and navigate your site. Words in the form of the search terms they enter on a search engine which then lead them to your site, search terms they use once on your site, and words in the form of text links they click on as they navigate your site. Baynote Semantic Streaming combines this information and interprets the dialog taking place, giving you an untapped – until now –stream of intelligence about why people are interested in certain products (and, equally important, why they may not be interested).
Smart Engage™
To better understand what people want to buy, watch their behaviors. Only Baynote has Smart Engage™
Baynote also gives you more precise knowledge about what products people are interested in. Baynote’s patented Smart Engage™ technology pays attention to the way people interact with products and “learns” from those behaviors. While a click is a clue, it’s only one clue. Baynote goes far beyond clickstreams by monitoring 24 different ways shoppers engage with your site and products. For example, how long someone spends examining a product, whether they zoom in and check out various sizes and colors, whether they tell others about the product, whether they add the product to or delete it from their cart, or abandon the cart altogether – all are important engagement clues that we factor into Baynote’s dynamic personalization to generate more precise and relevant recommendations.
Real Time Interest Graph™
To make the best recommendations, observe like-minded visitors. Only Baynote’s Real-Time Interest Graph™ understands the invisible crowd.
Because you often have very limited data about who is actually visiting your site, Baynote’s intelligence about “what” people are interested in and “why” becomes even more important. Baynote can make superior recommendations by modeling interests and generating cluster behavior patterns which the system tracks from “invisible” but like-minded individuals. The real power of Baynote’s Dynamic Personalization Engine is the unparalleled intelligence gained by combining the information about who is on your site, what they are interested in, and why. Baynote’s Real-Time Interest Graph™ models interests as they emerge, generates clusters of behaviors from invisible crowds and predicts behavior with a much higher degree of accuracy. All this contributes to more relevant and accurate recommendations – and thus more engaging experiences and higher conversions.
