Baynote Partners with hybris to Improve Omni-Channel Experience

Baynote’s Personalization Solution to Integrate with hybris Commerce Suite
to Help Retailers Improve Online Customer Experience

San Jose, Calif. Feb. 25, 2013 — Baynote, a top provider of personalized customer experience solutions, today announced that it has partnered with hybris, the world’s fastest-growing commerce platform provider ranked “leader” by leading global analyst firms as a hybris Extend Partner. With this partnership, Baynote joins a best-of-breed community of applications, extensions and network services to deliver a comprehensive suite of tools for eCommerce organizations. The integration between Baynote and the hybris Commerce Suite will offer hybris customers the ability to extend their existing personalization and segmentation capabilities with Baynote’s technology and build more engaging and effective online customer experiences.

“Baynote’s personalization technology complements the hybris Commerce Suite extremely well,” said Patrick Finn, Vice President of Channels, Americas, at hybris. “Baynote is an important extension of our solution as it allows our customers to understand the context of their online shoppers’ behavior and gives eCommerce business leaders the tools they need to establish a relevant connection with customers through any channel or device.”

Multi-channel retailers use Baynote’s solutions to deliver personalized online shopping experiences to their customers. With Baynote, retailers understand what their customers are looking for – in that exact moment – and engage them in the most relevant way, whether they are interacting with a brand on an eCommerce website, a mobile device or tablet, or through a digitally enabled in-store sales associate. Baynote’s solution is deployed by over 300 brands across a variety of paid search landing pages, onsite search results pages, category, product and cart pages, chat interactions and email – all without deep IT involvement or expensive system upgrades.

“We are thrilled to see Baynote join the hybris Extend program,” said John Fisher, Vice President of eCommerce at Aramark Refreshment Services. “Having the ability to accelerate our eCommerce revenue performance with real-time, contextual personalization is a critical piece of our strategy to deliver a best in class customer experience.”

“As the first U.S.-based personalization technology to join the hybris Extend Partner Program, we are excited,” said Dan Darnell, Vice President of marketing at Baynote. “With the integration of our two solutions, hybris customers will see significant improvement in metrics, such as conversion rates, average order value and shopper engagement, all of which help to deliver profitable revenues for eCommerce brands.”

About hybris Extend
The hybris Extend Partner Program is an online integration marketplace giving companies access to best-of-breed applications, extensions and network services developed by hybris partners, ranging from analytics and business intelligence to in-store and mobile solutions. Only vendors that have a close working relationship with hybris and pre-built integrations with hybris software qualify for partnership, assuring customers higher quality, smoother, more efficient deployments and faster return on investment. For more information, visit www.hybris.com.

About Aramark Refreshment Services
Through its Refreshment Services group, ARAMARK provides a wide range of food and beverage services, supplying more than one billion cups of coffee annually to business and industry clients worldwide. ARAMARK offers a single source for office coffee service, water filtration, brand-name beverages, and food and break-room essentials. More information can be found at www.aramark.com or www.aramarkrefreshments.com.

About Baynote
Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers are able to personalize the consumer shopping experience “in the moment”, displaying compelling offers, content and products that increase engagement, conversion and average order value. Baynote Customer Experience Layer rapidly integrates with existing websites, onsite search, chat or email systems to increase ROI without deep IT involvement or expensive system upgrades. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including: Anthropologie, Bluefly, Crate and Barrel, JCrew, Jockey, 3M and Urban Outfitters. For more information about Baynote, visit http://www.baynote.com

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