Baynote Expands Leadership Team with New Board and Executive Appointments

Former VP & GM of Sears Holdings joins Board of Directors

San Jose, CA. – May 15, 2015 Baynote, a leading provider of real-time customer experience solutions for the retail and travel industries, today announced the appointment of Mercedes De Luca to its Board of Directors and Debra Young as Chief Financial Officer.

The announcement follows other milestones for Baynote including the launch of BaynoteONE a new big data and machine learning technology that includes a smart, online customer data hub; a self-service merchandising console; and a new real-time engine to deliver relevant, personalized content no matter how customers choose to interact with brands across devices.

“We are excited to have Mercedes and Debra on board,” said Bill Hustad, CEO of Baynote. “Their collective experience in retail and technology companies both large and small is extremely valuable to Baynote as we continue to grow. Mercedes has been working in and with large retail companies to solve the customer journey problems that Baynote is working on. She knows what’s important to retailers and what solutions they are looking for. Debra has brought invaluable insights into how to manage a company for growth.”

De Luca brings significant retail and technology experience to her board position. Most recently she was the VP and GM for online business divisions of and, the fifth largest online retailer. Prior to joining Sears, she was the CEO of MyShape, a venture-backed company that invented personalized shopping for women based on their personal body measurements, body shape, fit and style preferences.

“The team at Baynote has created a great product that drives amazing results for retailers.” Said De Luca, “Creating a relevant, personal experience in realtime across a shopper’s smartphone, tablet and desktop is top of mind for retailers. I am excited that I can use my experience to help the Baynote team continue to build on their momentum in the market.”

Young is an accomplished executive with over 20 years of experience in finance and management with Silicon Valley’s SaaS, ecommerce and technology companies. She has worked as a CFO in venture backed startups, public companies and large multinationals including Tile, Inc., Shoe Lovers Inc, and Middle Peak Medical Inc., and Ernst & Young LLP.

“Baynote is an excellent company with great people,” said Young, “I am happy to be part of such an energetic team that has built such a great product. The market for big data technology like BaynoteONE is exploding. I am glad that I am here at Baynote during this critical time to help drive growth for the company.”

About Baynote
Baynote is a leading provider of big data and machine learning based solutions for digital commerce. Using BaynoteONE, retail and travel companies deliver a seamless, personal consumer experience by combining real-time intent with historical preferences to display the most compelling offers, content and products across consumer devices and digitally enabled touchpoints. BaynoteONE rapidly integrates with existing websites, onsite search engines, mobile sites and applications and email systems to increase ROI without deep IT involvement or expensive system upgrades. Based in San Jose, Calif., Baynote is trusted by more than 300 of the world’s most well-known brands, including: Hayneedle, Jockey, The Buckle, and more. For more information about Baynote, visit